Nielsen Games

Nielsen Games specializes in providing video game publishers, console manufacturers, ad agencies, ad networks and marketers with the ability to understand more about the behavior metrics and purchase process for video gamers. Our data provides clients with a clearer picture of audience demographics, console/game title usage, cross-media preferences, game title awareness and purchase interest metrics. We gather our data through the National TV home panels, the Nielsen Online (formerly NetRatings) MegaPanel, as well as through weekly survey data of active gamers. Marketers can also commission Nielsen Games to facilitate custom studies. Measure dynamics such as ad effectiveness, concept/creative, brand studies or game feature analysis.

Products

GamePlay Metrics™ - This monthly service provides video game audience measurement for consoles (Xbox 360, Xbox, Playstation 3, Playstation 2, Wii and Gamecube) and personal computers. Coupled with person and household level demographic information from the TV and online Nielsen panels, GamePlay Metrics gives you the who, what, when and where of video gaming.

GameViews – Report packages that merge video game console usage and ownership with TV viewership and behavior. Demographic reports detail household, person and technology penetration characteristics. General TV behavior reports show day and daypart viewing data. Network and program reports rank networks and programs by video game console ownership and usage segments.

Video Game Tracking – A marketplace assessment tool that monitors (from pre-release through post-release) the competitive mindshare of casual, moderate, mainstream and hardcore gaming consumers. A weekly survey of over 1200 gamers gathers keen marketing insights into unaided/aided awareness, purchase intent/urgency, sources of awareness (to help target media buying), platform preference and satisfaction metrics. Analyze and compare against historical norms and benchmarks from almost three years’ worth of game title tracking data.